I think they should target dog people. The biggest selling point for me is the magic seats. We have a 2008 Fit that we bought brand new and it has been an awesome dog car. I haven't seen the back seats since we bought it. Yes, everything "fits" including two Labrador sized crates. The HR-V will be an awesome replacement because we will be able to put in two somewhat larger crates and plenty of the stuff I need for dog shows. I've been pestering the three local dealers and one has been very good at returning my emails, the other two, not so much! I know who I will be dealing with. ��. My latest email from them was an hour ago. They are expecting the HR-Vs to be in the showroom on May 20. Hurray!