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Here it is, the first commercial for the USA market.
On a personal note, I think the Australian ad was much....MUCH better.
On a personal note, I think the Australian ad was much....MUCH better.
Yes, now back off! 0It's OK.....but then everything pales for me after the Aussie commercial
So is the HR-V a girly car?
Any idea of how many commercials Honda would produce for a new product? I expect Honda will have ads targeting other demographics (older folks, dog owners etc.).Also noted that the ad seems to be targeting women (per demographic market identified by Honda), so that's not surprising.
Most current compact crossovers are girly cars.It's OK.....but then everything pales for me after the Aussie commercial
So is the HR-V a girly car?
It's OK.....but then everything pales for me after the Aussie commercial
So is the HR-V a girly car?
Yes Ma-am! (Gulp) (Backing away slowly........)Yes, now back off! 0![]()
Not to mention the Indonesian ad campaign which has been using the shoulder of literally a muscled up guy as the symbol of the vehicle and there ads have been very "macho".Interesting... the Aussie and Brazil ads were all about edgy, mostly macho, style, with little if any focus on the practical features of the car. .
So MWD, as the direct target audience for this ad, does it make you want to run out and buy one today?Looks like that commercial is screaming, MWD! ha! Avid hiker and that would be all me going to the mountains and getting out my gear!
Note: the executive driving to work was there to have the unexpected of him being married to a "hippie" woman.I expect Honda will have ads targeting other demographics (older folks, dog owners etc.).
This ad did check off a lot of talking points in a very short time. They even got the young executive driving to work. I liked it. At least it focused mostly on the vehicle and not how it will change our lives (Cadillac).
you missed the whole message. this ad is clearly targeted at women. notice how the "hippie" women is holding up her engagement ring to the camera. The subliminal message here is, with this car, you'll get married to a guy in a suit who presumably makes a lot of money. The car is emblematic of security.Not to mention the Indonesian ad campaign which has been using the shoulder of literally a muscled up guy as the symbol of the vehicle and there ads have been very "macho".
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So MWD, as the direct target audience for this ad, does it make you want to run out and buy one today?
Note: the executive driving to work was there to have the unexpected of him being married to a "hippie" woman.
I really thought they would be doing the young (child free) couples as their focus for ads as that's what we see on the website and on their Facebook page...young couple doing lots of different things with there HR-V. I expect we'll see some more ads soon with slightly different angles. It would be interesting to see what the first CR-V commercial was like, I'll see if I can track it down after work today.
So MWD, as the direct target audience for this ad, does it make you want to run out and buy one today?
Well - as the football fan who loves the hrv - I will say the only thing I was surprised with was the car being on a multi lane highway - empty and being passed by someone in the slower lane (was it an acord at least?). That should have been a bike coming up on the right at a stop sign to showcase that feature instead of making it look like grandpa can't keep up with empty highway traffic! And the "didn't expect that guy" comment - too funny.
And then when he parks - it's a guy in a suit who just got engaged to a hippy artist? Wherever they are going, someone is either really over dressed or really under dressed.
It was definitely a man's vehicle in the 90's. My favorite CR-V commercials were the ones with Tim Blake Nelson (the dumb guy in "Oh Brother Where Art Thou"). In fact, the talk around the campfire scenes in those commercials kind of remind me of the chatter in this forum lol.I think I found the original commercial for the CR-V which premiered and introduced the vehicle during the 1996 Super Bowl and makes for an interesting contrast to how the marketed that vehicle "back in the day". Much more in the vain of the Australian HR-V commercial, I think it's pretty good / clever (at least it's better than the HR-V ad, but I'm a macho, manly, football watching, bleeding red, white and blue 'Murican!) so maybe that's why I don't care for the HR-V ad.
http://www.youtube.com/watch?v=QCaOm5a6RHM
Now THAT'S a great ad! Very clever and made me laugh. Maybe these young ad people should talk to their older colleagues.I think I found the original commercial for the CR-V which premiered and introduced the vehicle during the 1996 Super Bowl and makes for an interesting contrast to how the marketed that vehicle "back in the day". Much more in the vain of the Australian HR-V commercial, I think it's pretty good / clever (at least it's better than the HR-V ad, but I'm a macho, manly, football watching, bleeding red, white and blue 'Murican!) so maybe that's why I don't care for the HR-V ad.
http://www.youtube.com/watch?v=QCaOm5a6RHM
Or you grumpy old men can get over it!Now THAT'S a great ad! Very clever and made me laugh. Maybe these young ad people should talk to their older colleagues.I think I found the original commercial for the CR-V which premiered and introduced the vehicle during the 1996 Super Bowl and makes for an interesting contrast to how the marketed that vehicle "back in the day". Much more in the vain of the Australian HR-V commercial, I think it's pretty good / clever (at least it's better than the HR-V ad, but I'm a macho, manly, football watching, bleeding red, white and blue 'Murican!) so maybe that's why I don't care for the HR-V ad.![]()
http://www.youtube.com/watch?v=QCaOm5a6RHM![]()
Nope.Or you grumpy old men can get over it!![]()