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Fortunately Honda can justify asking higher than the competition due to how well their vehicles hold value over time, build quality, reliability and the overall idea of what you can expect with owning a new Honda.
 

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Fortunately Honda can justify asking higher than the competition due to how well their vehicles hold value over time, build quality, reliability and the overall idea of what you can expect with owning a new Honda.
They do have that as leverage on their side, but who knows how well that will play out when sales actually happen.

For all we know they could end up beating near the bottom of the segment.
 
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