Aside from talking about the HR-V in particular, it seems that any vehicle in the CUV segment is likely to do well when it comes to sales. To put it in perspective, the small crossover segment grew by 127,095 units to 602,088 in the first quarter of 2014 when compared to the same segment last year.
The small crossover segment is gaining so much steam that it could surpass the sedan segment as the best selling-segment in the US soon. The small crossover segment accounted for 15.9 percent of the US market in the first three months of 2014, which is up from 12.9 percent in the same period in 2013.
Within this hot segment, Honda leads with the CR-V. In the US, CR-V sales rose from 18,232 in January up to 28,485 in April. That makes it the front runner in the segment with the Ford Escape in second with 24,579.
Given that the CR-V is basically a bigger version of the HR-V, I think that everything is set-up for the HR-V to do really, really well.
Any car maker that isn't trying to get involved in this segment may be risking losing significant market share if the sedan segment continues to lose ground to the small crossover segment in the future.