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Honda challenged itself to combine the styling of a car with the practicality of an SUV. The model also had to be distinct from the CR-V. They ended up deciding to embrace the idea of the "fluidity of a coupe" for the HR-V.

"Combining high eye-point and toughness - core values of SUV - with a new level of emotion was the key," says HR-V styling leader Masaki Kobayashi. "So we came up with an exterior concept encapsulated by 'Emotionality and Toughness' and an interior concept called 'Personal Cockpit and Expansiveness.' We wanted to fuse apparently conflicting values to create something fresh."
"Fusion of a cabin shape with good aerodynamics and a strong lower body became the basis of HR-V's dynamic form," Kobayashi adds. "What's satisfying is that we were able to create a product with no compromise in terms of size, function and design."
Ultimately the team succeeded (in Kobayashi's view) in creating a vehicle that gives the driving position of a coupe and the utility of an SUV with the "Magic Seats" in the interior to give versatility for either back seat passengers of hauling cargo.

http://www.leftlanenews.com/honda-explains-hr-v-design-vision-88497.html
 
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