if people are willing to pay...
"A lot of new small SUVs are coming," IHS Automotive senior analyst Stephanie Brinley said. "Sedan sales are falling and SUVs are on the rise. The SUV body style is changing the landscape.
"People will pay more for an SUV than a hatchback or sedan. That makes them very attractive to automakers."
The Chevrolet Trax, Fiat 500X, Honda HR-V, Jeep Renegade and Mazda CX-3 should all be in dealerships shortly, with more to follow.
"That many vehicles going on sale in a short period will draw shoppers' attention and raise awareness of the segment," Brinley said. The attention should boost sales for existing models, like the Buick Encore, which launched the subcompact SUV movement in 2013. Encore sales started slow, but are up 55% this year.