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Discussion Starter · #1 ·
I work somewhere doing stuffs with the media. A friend on another team had a call for a HR-V campaign that runs from 4.28-6.28 on our media outlets. The outlet is a National BAsed sports property. It's interesting to note that this property already had an official auto sponsor that is not Honda.

No other details yet. They are awaiting assets from the agency, but I will keep my eyes open for anything I can find.
 

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Considering the stage in the HRV's timeline to it finally making it's way into the hands of consumers and the level of consumer engagement it's been getting at shows, it's expected that we see something soon... any clear thining joe blow could have guessed that! No breaking news here.
 

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If they're not on sale until May, it's way too early for mass marketing. In a world of nano-second attention spans, "Coming Soon" better mean tomorrow or you'll lose half your market.

Once the channel's primed and ready to deliver product, they'll hit it all at once: TV, print, online, radio, sandwich-boards... maybe even basketball team benches.

It's only we enthusiasts that are impatiently waiting for months; most folks have never heard of the HR-V. Ask around and see.
 

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Discussion Starter · #6 ·
I can tell you this much - the media outlet I work for has multiple touchpoints. The big 2 are the ones you will see first. The digital ones. I am sure that the old media will also see a big campaign.

In a past life I did this exact thing for an agency that had a couple very large automotive accounts. We'd have at least a 6 month lead time for our work before it would launch for a new model. In this case, I am sure that the Honda agency has been spooling up this campaign since the end of last summer.

This is also why you see the long embargo. Honda needs to have everything hit all at once, so even though the press events have already occurred, they need to wait for the marketing side to execute their campaign. The old media outlets need the lead time to get things into their editorial stream, while the new media folks want to pull the trigger on their stories today.
 

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I can tell you this much - the media outlet I work for has multiple touchpoints. The big 2 are the ones you will see first. The digital ones. I am sure that the old media will also see a big campaign.

In a past life I did this exact thing for an agency that had a couple very large automotive accounts. We'd have at least a 6 month lead time for our work before it would launch for a new model. In this case, I am sure that the Honda agency has been spooling up this campaign since the end of last summer.

This is also why you see the long embargo. Honda needs to have everything hit all at once, so even though the press events have already occurred, they need to wait for the marketing side to execute their campaign. The old media outlets need the lead time to get things into their editorial stream, while the new media folks want to pull the trigger on their stories today.

I had some of the same thoughts, especially about the print media. It definitely takes time to get a magazine out and they would like it so everyone released at the same time.
 

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I am anxiously waiting for confirmation on which trims will be available with manual transmission. I hope for EX version with 6-speed manual. I would definitely get one in this trim.
 
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