I guess we will know to look out for more information and material around that time. Please do let us know any more details as you come to know them.
I can tell you this much - the media outlet I work for has multiple touchpoints. The big 2 are the ones you will see first. The digital ones. I am sure that the old media will also see a big campaign.
In a past life I did this exact thing for an agency that had a couple very large automotive accounts. We'd have at least a 6 month lead time for our work before it would launch for a new model. In this case, I am sure that the Honda agency has been spooling up this campaign since the end of last summer.
This is also why you see the long embargo. Honda needs to have everything hit all at once, so even though the press events have already occurred, they need to wait for the marketing side to execute their campaign. The old media outlets need the lead time to get things into their editorial stream, while the new media folks want to pull the trigger on their stories today.
Not likely on the Honda version of this vehicle. More likely on the Acura later.I am anxiously waiting for confirmation on which trims will be available with manual transmission. I hope for EX version with 6-speed manual. I would definitely get one in this trim.