2008 Fit Owner here: looked at the 2015 Fit last weekend at the local auto show, I was drooling and ready to go test drive (bigger engine, lots of tech upgrades and premium interior finishes on the top model compared to 2008). I did my homework, Yakima is not making a roof rack for the 2015 Fit, they called it "Un-Yakible" whatever that means. Users on the FF Forums have heard from the rack makers that the rear roof is too weak. I use my Fit to haul bicycles, skis and snowboards, I need a roof rack. I also need my next car to have AWD so I can stop bumming rides with Subaru owners when the mountain passes require AWD or chains (I'd rather not chain up if I can avoid it). So for a young 20-30somehting urban professional that likes to head to the outdoors on the weekend this is the perfect model car. Still lots of room to cram stuff in with the magic seat, AWD for snow, nimble in the city parallel parking, and did I spy some slim silver roof rails like the CRV? So yes, the HR-V is taking away this potential Fit buyer, but the lack of roof rack option would have sent me looking at Subarus anyway. Not particularly interested in a hitch mount unless I absolutely have to. For someone not heading into the mountains or needing to strap large gear (kayaks, bicycles, skis, snowboards, paddleboards, surfboards, etc) to the roof they'd be target demo for the Fit.