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Discussion Starter #1
Honda has initiated an incentive for early buyers of the new 2015 Honda Fit which will be in the Canadian showrooms Sept 17th . Check the website below. Can you see Honda doing this also for a new car like the HR-V or is the CUV segment too popular and they will forgo this option?

http://honda.ca/2015hondafitsignup
 

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The new Fit and HRV are both from the new Mexican factory, consider about the significant lower label and delivery cost (compare to the previous JDM fit). Honda is making much more gross profit for the new Fit and the HRV. If they can use this promotion for the all time hot seller fit, it just make more sense to give same or better promotion for the new HRV to gain popularity quickly.
 

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maybe, but you dont want to build a new "brand" on incentives. It conditions buyers to anticipate cash on the hood.
 

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This could be the way for Honda to gradually move to 6 year 100K km warranty, to compete with other brands. Now not many people buy this additional warranty, plus most honda cars are reliable for 100k km. So in average, honda will not spend a lot of money for longer warranty, meanwhile this longer warranty will definitely boost the sales for the made in Mexico, high profit cars
 

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It would be good for Honda, just another thing to make their vehicles even more attractive and give people more of a reason to consider it over any others.
 

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Discussion Starter #7
The Montreal International Auto Show will be in town Jan. 16th to the 25th, 2015. For sure, Honda will have their HR-V displayed. I don't know if the car will have them at the dealerships before the auto show. Last year one of my friends was given a certificate for a free extended warranty if he bought a Honda car (Civic) at the show or in the near future.
 

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The Montreal International Auto Show will be in town Jan. 16th to the 25th, 2015. For sure, Honda will have their HR-V displayed. I don't know if the car will have them at the dealerships before the auto show. Last year one of my friends was given a certificate for a free extended warranty if he bought a Honda car (Civic) at the show or in the near future.
It will be tight, I'm not sure who brought the information froward but word is we wont be seeing the HR-Vs in stores until Q1 2015....
 

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on theme, Hondas incentive spending has increased some 55% for their passenger cars while trying to stay competitive...

http://www.thetruthaboutcars.com/2014/08/hondas-sales-chief-warns-stupid-things-accord-cr-v-top-retail-sales-charts/
“It’s a very, very short-term tactic…especially in the subprime area, because you not only are pulling sales forward, you’re probably pulling people out of used cars into a new car that maybe they can’t afford.”

^ I see that happen way too often
 

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yea, they're taking shots at Toyota with that one. Toyotas gone on record that they will protect Camry's number one volume status to the DEATH. SO subprime and fleet sales ensue. I'm not sure f they know this but thats how GM went down the drain...

Anyone know what kind of incentives are being seen on Accords, CRVs... ?
 

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and fortunately for Toyota they have billions to make sure that camry sales can stay on top even if it has to come at a loss to them, one which they can make up for after.

honda has money too but they don't seem to be going crazy with it with their automotive sector.
 

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I don't think that the HRV will need incentives to sell. At the very least Honda is going to see how it does without incentives first before it starts giving people discounts. That's my guess anyway.
 

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They are different sizes though so I don't think that will be a huge problem. If they do find that then they can make the CRV bigger in its next generation.
 

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They are different sizes though so I don't think that will be a huge problem. If they do find that then they can make the CRV bigger in its next generation.
That is something i think they should look into, might be a good or bad idea, but it will be up to them to decide on that of course.
 
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