[hondaguy]

I suppose that Honda could still do a marketing push closer to when the HRV is actually going to come on sale. That could hype up the HRV closer to launch. The Renegade has been pushed on people for quite a while now. I just wonder if advertising so early actually is a good investment. Perhaps they could have waited and saved some marketing dollars.

they have to, they can't let a good time like this go to waste, especially in a growing and lucrative segment. i'm sure we'll see some good marketing material from them.