[John35g]

it probably part of the flooring (as a part#) - so I would look into some type of adhesive and fix yourself.

or replace that whole piece of 'floor' - which will get involved.

 

[John35g]

It’s indeed a factory addition, in fact I want to add one to the passenger side of my car.

its factory installed on my 2017 EX-L AWD........

 

[John35g]

on ebay some pics of carpet for sale (used) - you can see the rubber strips.